iDepo

11:55 am Keynote is over!
11:55 am Audience standing up to leave.
11:55 am Steve walks off stage, music ramps up.
11:55 am “This is our new baby, I hope you love it as much as we do.”
11:54 am “I’m really proud of all you guys, awesome job.”
11:53 am Teams standing up one by one as Steve introduces them and audience claps.
11:53 am Steve thanks all of the teams who have worked for the last 18 months to work on the iPhone 4.
11:53 am “It’s the complete solution so all of us don’t have to be system integrators.”
11:52 am Standing in front of a slide with a street sign that is the intersection between technology and liberal arts.
11:51 am Video is over, Steve back on stage.
11:51 am “This is going to change everything all over again.”
11:50 am Screen is a custom glass, video shows it bending without breaking.
11:50 am Video shows really cool machining process of the iPhone 4 frame.
11:46 am Video is put together almost exactly like the iPad video that was released following its announcement.
11:46 am Various Apple execs talking about how awesome the iPhone 4 is, and going over all the features they talked about during the keynote.
11:45 am Now showing video summarizing all the features of the iPhone 4.
11:44 am iOS4 upgrades for iPhone 3GS, iPhone 3G (with not all features supported), and iPod touch (again with not all features and no first generation) for free on June 21st.
11:44 am Case just goes around the outside, back and front are open. Comes in multiple colors.
11:43 am New dock, Apple “bumper” case.
11:43 am Going over new accessories.
11:43 am iPhone 4 in 88 countries by end of September.
11:43 am Canada not in initial batch of countries that will get iPhone 4 on launch.
11:42 am iPhone lineup slides over, iPhone 3GS will be $99.
11:42 am On sale June 24th.
11:41 am Up to 6 months of early eligibility for an iPhone 4.
11:41 am AT&T is making an “incredibly generous” upgrade offer.
11:40 am Price with 2 year contract: $199 for 16GB model, $299 for 32GB model.
11:40 am Price and availability, comes in two colors white and black just like spy shots.
11:40 am “That is the iPhone 4. We think it’s the biggest leap we’ve taken since the original iPhone.”
11:39 am Based on many open standards, h.264, AAC, SIP, STUN, TURN, ICE, RTP, SRTP, Apple going to standards body tomorrow to make FaceTime an open industry standard.
11:39 am Steve going over the bullet points of FaceTime.
11:38 am Audience claps like crazy.
11:38 am People talking via sign language.
11:38 am Father watching kids on business trip, grandparents watching a graduation, two girls showing off what they’re wearing to each other. Guy in a locker room watching an ultrasound.
11:37 am Now showing a video of all the ways FaceTime can be used.11:36 am “Apple will ship tens of millions of FaceTime devices this year so there’s going to be a lot of people to talk to.”
11:36 am FaceTime WiFi only in 2010, “Need to work a little bit with the cellular providers.”
11:36 am Portrait and landscape mode is supported.
11:35 am Both front and rear camera can be used, switching is easy.
11:35 am All you have to do is make a phone call.
11:35 am No set up required.
11:35 am iPhone 4 to iPhone 4, anywhere there is WiFi.
11:35 am Apple calls this “FaceTime”.
11:34 am Call seemed to require WiFi, unclear if it works over 3G as well.
11:34 am Video and audio quality is great.
11:33 am Mentions how video calling is a dream, but it’s real now.
11:33 am Little lagged, Steve accuses people in audience of not turning off WiFi.
11:33 am Quality looks great.
11:33 am Showing video call with Jony Ive.
11:32 am Lights coming up in auditorium lining curtains on wall behind Steve.
11:31 am One more thing…
11:31 am Audience claps.
11:31 am “Those are the 8 things I wanted to share with you on iPhone 4.”
11:31 am Steve encouraging developers to give iAds a try.
11:30 am Apple expects to dominate 48% of second half of 2010 mobile advertising market after only 8 weeks of selling.
11:29 am $60m committed to second half of this year for iAds from advertisers.
11:29 am “How successful have we been selling iAds?”
11:29 am iAds enabled July 1st.
11:29 am iAd demo concludes, audience applause.
11:28 am Nissan will be giving away a car, and the contest is entered by using the iAd.
11:28 am iAds actually seem surprisingly cool.
11:27 am Can close at any time by tapping X in top left corner to resume whatever you were doing before.
11:27 am After video concludes, a little navigator shows up with the car over it that looks/works just like an iPhone app.
11:31 am Steve encouraging developers to give iAds a try.
11:30 am Apple expects to dominate 48% of second half of 2010 mobile advertising market after only 8 weeks of selling.
11:29 am $60m committed to second half of this year for iAds from advertisers.
11:29 am “How successful have we been selling iAds?”
11:29 am iAds enabled July 1st.
11:29 am iAd demo concludes, audience applause.
11:28 am Nissan will be giving away a car, and the contest is entered by using the iAd.
11:28 am iAds actually seem surprisingly cool.
11:27 am Can close at any time by tapping X in top left corner to resume whatever you were doing before.
11:27 am After video concludes, a little navigator shows up with the car over it that looks/works just like an iPhone app.
11:26 am All without leaving ad, loading browser, or anything else.
11:26 am Clicking ad loads a brief video to play.
11:26 am Animated just like a flash ad. When you tap on it, it fills the screen or you can hit a button in the top left to close the ad.
11:25 am Fully electric car going to be advertised via iAd.
11:25 am Showing Nissan ad now.
11:25 am Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Campbell’s Soup, Sears, JCPenny, Target, Best Buy, DirecTV, TBS, Disney and Geico all signed up for iAds.
11:23 am 60% of revenue goes to developers. Paid via iTunes connect just like apps.
11:23 am Built in to iOS4 – You can add them in an afternoon. “Just tell us where you want them.”
11:22 am iAds keep users in the app when tapped instead of closing the app, loading the browser, and taking you to a random web site.
11:22 am “Combines the motion of video with interactivity of the web.”
11:22 am Showing what iAds look like, look very similar to AdMob.
11:21 am Now going over iAds. Doing iAds for one simple reason: To help developers make free and low-cost apps for users.
11:21 am Over 150 million accounts with credit cards associated to them.
11:20 am Three stores on the iPhone: iTunes, iBooks, and App Store.
11:20 am “Pretty cool, huh?”
11:19 am Flips pages, animates very smooth.
11:19 am Goes back to library, switches to PDF’s.
11:19 am Shows how selection, highlighting, and adding notes works.
11:18 am Demonstrating iBooks now on the retina display of the iPhone.

11:17 am iBooks automatically, wirelessly, and for free will sync your place, bookmarks, and all your notes.
11:17 am Download the same book to all devices at no extra charge.
11:17 am Purchase and download a book.
11:16 am Across all 3 devices wirelessly you can:
11:16 am Also coming to iPod touch.
11:16 am iBook Store right on your iPhone.
11:16 am PDF in a mail message goes right to iBooks in your PDF shelf.
11:15 am iBooks coming to the iPhone with iOS4.
11:15 am “no one even comes close to this”
11:15 am 100 millionth iOS device will be sold this month.
11:14 am Gold master of iOS4 today.
11:14 am Adding Bing as a third search option. Google will remain the default still.
11:13 am iOS4 has multitasking, folders, retina display integration, enhancements to mail, camera and photo apps, much deeper enterprise integration and tons of new features
11:12 am Folders can be renamed and go in the dock.
11:12 am Going over features we’ve seen before: How to create a folder. Automatically names folder based on category of apps inside.
11:11 am Showing that you can control audio apps in multitasking bar by swiping left or right. showing unified inbox and threading in mail. Audience claps for both.
11:10 am The website loaded now that everyone has turned off wifi. amazing amout of a page viewable on high res screen.
11:09 am Quotes Larry Page: “… software running in the background, that just sort of exhausts the battery quickly”
11:08 am Going over multitasking now.
11:08 am 100 new user features
11:08 am iPhone OS is now iOS 4
11:05 am Telling everyone to shut laptops.
11:04 am Asking everyone to turn off WiFi to do the demos.
11:04 am Steve back on stage. 570 WiFi base stations in this room responsible for earlier demo failure.
11:03 am Buy it right on your phone for $4.99. Steve jokes, “If we approve it.”
11:03 am Audience clapping.
11:03 am Low light video also looks good.
11:02 am Macro video shots look amazing.
11:02 am Looks professionally done.
11:02 am Now showing movie recorded, edited, and rendered entirely on the phone.
11:02 am Can export to 360p, 520p, and 720p.
11:01 am Can easily switch themes, some use geolocation data to show where you are on a map.
11:01 am Just made a completed movie in only a few minutes.
11:01 am Music cam be added, comes with a few tracks but any music from iPod library can be used.
11:01 am Camera records geolocation in to video.
11:00 am Themes even look vaguely familiar.
11:00 am Again, works just like desktop iMovie on small screen.
11:00 am Showing titles and transitions now.
11:00 am Everything in the iMovie UI has awesome animations. Photos added automatically are Ken Burns effected.
10:59 am Pinching changes scale of timeline.
10:59 am Can record directly in to timeline or choose from clips and photos on device.
10:59 am Showing how iMovie works, workflow seems very similar to desktop iMovie on a small screen.
10:58 am 15 years ago he was working on Final Cut Pro, this year he’s working on iMovie for iPhone. Edit with themes, transitions, and titles.
10:58 am Randy Ubillos, Chief Architect of Video Applications on stage.
10:57 am iMovie for iPhone!
10:57 am “It’s pretty remarkable, but we’re going even further than that.”
10:57 am Record, edit, and share HD video right on your phone.
10:57 am LED flash can stay on during video recording.
10:57 am One-click sharing.
10:56 am Tap to focus video with built-in video editing.
10:56 am 720p at 30fps.
10:56 am Camera records HD video!
10:56 am “But that’s not all.”
10:55 am Quality is incredible.
10:55 am Showing photos taken with camera, look remarkable.
10:55 am 5x digital zoom in camera app and tap to focus with LED flash.
10:55 am 1.75 micron pixel size in sensor.
10:54 am Backside illuminated sensor.
10:54 am 5 megapixel camera.
10:54 am More concerned with better photos than megapixel statistics.
10:53 am Feature 5- New camera system.
10:53 am Steve can’t wait to see what developers do with it.
10:53 am Gyro joins 4 other sensors, accelerometer, compass, proximity and ambient light sensors.
10:52 am Jenga tower falls, audience claps.
10:52 am Steve about to lose at Jenga game demo.
10:52 am Rotation of 3D objects is unbelievably smooth.
10:52 am ZenBound will be amazing with this.
10:51 am Extremely impressive demo, audience going crazy.
10:51 am With Gyro enabled rotation is insanely better.
10:51 am Shows Jenga-looking game with accelerometers not moving when he rotates with gravity.
10:51 am Doing demo, makes joke about how it won’t require a network.
10:50 am New CoreMotion API’s for extremely precise location.
10:50 am Gyro + accelerometer = 6 axis motion sensing.
10:50 am 3 axis gyro for pitch roll and yaw.
10:50 am iPhone 4 has a Gyroscope.
10:49 am Feature 4-
10:49 am Dual mics, 802.11n.
10:49 am Capable of 7.2mbit down 5.8mbit up once carriers support that speed.
10:49 am 32GB of storage, quadband HSDPA/HSUPA
10:49 am IPhone 4 environmental report card being showed, is highly recyclable and has nothing nasty in it.
10:48 am Bigger battery plus A4 processor, 40% more talk time. 7 hours talk time. 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video. 40 hours of music. 300 hours of standby.
10:48 am Biggest component in iPhone is battery.
10:47 am A4 chip in iPhone is incredibly small.
10:47 am Designed by Apple’s own team, “wonderful to have in an iPhone.”
10:47 am iPhone 4 powered by Apple A4 chip.
10:47 am Feature 3-
10:46 am Steve thinks this will set the standard for the next 7 years.
10:46 am With higher resolution artwork, apps/games on Retina Display “look stunning.”
10:46 am Without developers doing any work.
10:45 am iPhone OS 4 – Apps automatically run full size but look even better because iPhone OS automatically renders text and controls in higher resolution.
10:45 am Retina Display has 78% of the pixels of an iPad right in the palm of your hand.
10:45 am “You can’t make an OLED display with this kind of resolution right now.”
10:44 am 326 ppi. 800:1 contrast ratio also 4x better than 3GS. Uses IPS technology for superb color and wide viewing angle.
10:44 am 3.5″ display, same size, 960×640.
10:44 am Steve concludes demo.
10:44 am Someone shouts, “Try Verizon.”
10:43 am Asks Scott for any suggestions.
10:43 am Steve apologizing again.
10:43 am iPhone 4 slowly barely loads NY Times.
10:43 am Difference is fairly amazing.
10:42 am Steve goes back to showing photos.
10:42 am iPhone 4 now on AT&T, all kinds of error messages about not being connected to the internet popping up on iPhone 4.
10:41 am Switching to backups.
10:41 am NY Times still not loading on iPhone 4.
10:41 am Steve asks everyone to get off WiFi to help him out, audience laughs.
10:41 am Loading slowly, “networks in here always unpredictable.”
10:40 am Loading up NY Times next.
10:40 am Zoomed in difference looking at home screen is remarkable. Apple had to get special projectors to show just how good this screen is.
10:39 am Firing up both phones.
10:39 am Doing a live demo now.
10:39 am Showing differences in photos now.
10:39 am Showing examples of the two screens. “Once you use a retina display you can’t go back.”
10:38 am 326 ppi “comfortably over” that limit.
10:38 am Text like “a fine printed book.”
10:38 am 300 ppi is limit of the human retina when held 10-12 inches away from the eye.
10:37 am “Never been a display like this on a phone.”
10:37 am Retina Display: 326 ppi.
10:37 am “Really really sharp text.”
10:36 am New display technology, dramatically increases pixel density. 4x as many in same amount of space.
10:36 am Retina Display.
10:36 am “This is a biggie.”
10:36 am Feature #2-
10:36 am “When you hold this in your hands, it’s unbelievable.”
10:35 am Uses stainless steel for strength, uses glass for optical quality and scratch resistance.
10:35 am Audience goes “Oooo…”
10:35 am One side is Bluetooth, WiFi, GPS, other is UMTS and GSM.
10:35 am Shows that the stainless steel band is the primary structure of the phone, “Brilliant engineering, uses band as part of Antenna system.”
10:34 am Three black seams.
10:34 am Pointing out weird line on side with volume buttons, steve says people have asked “WHat’s this?”
10:34 am Top has headphone jack, second mic for noise cancellation and sleep/wake button.
10:34 am Bottom has mic, 30 pin connector, and speaker.
10:33 am Going over external buttons, volume up and down, mute, front facing camera. Micro-sim tray, Camera with LED flash on back.
10:33 am “Thinnest smartphone on the planet.”
10:33 am 9.3mm thick, 24% thinner than current iPhone.
10:32 am “Really thin.”
10:32 am Glass on front and rear with stainless steel running around the side.
10:32 am “This is beyond a doubt the most precise things, one of the most beautiful things we’ve ever made.”
10:32 am “Believe me, you ain’t seen it.”
10:32 am All new design, “A lot of you have already seen this.”
10:31 am Well over 100 new features, not enough time for them all. Covering 8 today.
10:31 am “This is really hot.”
10:31 am iPhone 4.
10:31 am Audience goes wild.
10:31 am 2010- Biggest leap since original iPhone.
10:31 am 2009 – iPhone 3GS is twice as fast with other cool features.
10:30 am 2008 – iPhone 3G and the App Store.
10:30 am “It’s hard to remember what it was like before the iPhone.”
10:30 am 2007- iPhone re-invents the phone.
10:30 am “This may help you put things in to perspective.”
10:29 am US mobile browser usage for may, iPhone at 58%.
10:29 am Android at 9%.
10:29 am Q1 2010: iPhone has 28% of the US Market Share
10:28 am Steve mentions various marketing studies, says some of them are questionable.
10:28 am “Now I’d like to talk about the iPhone.”
10:28 am “Most vibrant app community on the planet.”
10:27 am “One of the greatest things we get to do.”
10:27 am Apple has paid out over $1 billion dollars to iPhone developers so far.
10:27 am Next stat is Steve’s favorite.
10:27 am Crossed 5 billion total downloads on the App Store last week.
10:26 am Steve back on stage.
10:26 am Apparently available today for $2.99?
10:26 am As you score points, you level up your “rock rank.”
10:25 am Gameplay trailer being shown, looks pretty cool.
10:25 am Aside from obvious tapping mechanics, new stumming mechanic utilizes multitouch display to “make the gameplay perfect.”
10:24 am Gameplay is similar to classic guitar hero.
10:24 am Comes with classic rock like Queen and Rolling Stones as well as new artists like Rise Against.
10:24 am New Guitar Hero shows 3D rockstars that are fully customizable.
10:23 am “Guitar Hero is a pop culture phenomenon.”
10:23 am Activision Senior VP Karthik Bala up next to talk about Guitar Hero.
10:23 am Coming by the end of June for the 1 year anniversary of the launch of Farmville.
10:22 am All Facebook friends can be accessed in Farmville for the iPhone as well as all the same social functionality found on Facebook.
10:22 am Showing how harvesting works on the iPhone, audience laughing still.
10:21 am Audience laughing and groaning.
10:21 am “Farm anytime, anywhere.”
10:21 am Client looks optimized well for the touch interface of the iPhone, comes with push notifications for when crops are completed.
10:20 am Showing different functionalities of the Farmville client.
10:20 am Farmville client for iPhone being demonstrated, showing same farm that is played on Facebook.
10:20 am Farmville has grown to over 70 million monthly active users.
10:19 am More people play Zynga games than watch the season finales of Lost and 24.
10:19 am Farmville is their most popular game, finally coming to the “most popular mobile gaming platform in the world.”
10:19 am Introducing “farming for the iPhone.”
10:19 am Mark Pincus, CEO of Zynga takes the stage.
10:18 am Zynga up next.
10:18 am Does not specifically mention 3G compatibility.
10:18 am http adaptive bitrate technology utilized in Netflix app to seamlessly switch between networks “even on the go.”
10:18 am Showing how well search works on the Netflix iPhone app.
10:17 am Also mentions how the iPhone app shows all the Netflix.com functionality, instant queue, recommendations, etc.
10:17 am Discusses how a film can be stopped on any device and resumed on any device.
10:17 am Netflix being demonstrated.
10:16 am Netflix for iPhone coming this summer.
10:16 am Hastings: “Tremendous success” talking about iPad version. Top 10 most downloaded apps.
10:16 am (Netflix CEO)
10:15 am Reed Hastings coming on stage to discuss Netflix on the iPhone.
10:15 am Three new apps being shown from entertainment category.
10:15 am Released on the iPhone of last year, 10 million downloads since then. Did $600 million in volume in first year and they expect $1.5-2 billion this year.
10:15 am Highlights Ebay app.
10:14 am Emphasizes again that 95% are approved within 7 days.
10:14 am 3: They crash.
10:14 am “Developers who use private API’s know exactly what they’re doing.”
10:14 am Doesn’t allow private API’s because they’re not guaranteed and apps that use them will break if the iPhone OS is updated.
10:14 am 2. Use of private API’s.
10:13 am 1: Doesn’t function or do what the developer says it does.
10:13 am Three top reasons why Apple rejects the other 5%.
10:13 am 95% approved within 7 days.
10:13 am Often submitted in up to 30 different languages.
10:13 am 15,000 apps submitted per week.
10:12 am Cites over 225,000 apps currently on App Store.
10:12 am Second platform is App Store, “curated platform.”
10:12 am Apple’s browsers in the lead with supporting HTML5 standard. “Behind this 100%” – Anyone can write HTML5 apps and have them on iPod touch, iPhone, iPad, and the Mac.
10:12 am Steve emphasizes Apple supports two platforms: HTML5, a fully open uncontrolled platform forged by widely respected standards bodies.
10:11 am Next, Steve moves on to the App Store.
10:11 am Enhancements will be out later this month.
10:11 am Navigation of PDF’s works just like regular iBooks.
10:10 am Selector on top left side of iBooks app, selecting PDF’s brings up new book shelf for PDF.
10:10 am Massive applause from audience.
10:10 am Biggest request fulfilled, ability to view and read PDF’s inside of iBooks.
10:10 am Bookmark looks like little red ribbon, also shows in table of contents.
10:10 am New control in upper right to add bookmarks.
10:09 am iBooks enhancements include in-line notes that look like post it notes.
10:09 am In just 8 weeks, expected to increase as more iPads are shipped.
10:09 am 5 of the 6 biggest publisher in the US say share of eBooks on iBook Store is now 22%.
10:09 am 2.5 books per iPad, “Terrific.”
10:08 am In first 65 days, users have downloaded over 5 million books.
10:08 am Steve going over current features.
10:08 am iBooks being updated.
10:08 am Audience laughs.
10:08 am Developer of iPad app The Elements earned more on first day than 5 years of google ads on periodictable.com
10:07 am Mentions “tremendous interest from publishers of all kinds” when showing newspaper apps.
10:07 am Now showing games, Iron Man, Avatar, Fieldrunners.
10:07 am Steve is now going through some of the latest apps such as Pulse, WebMD, Gowalla, Ebay, along with education apps.
10:06 am Along with the 200,000 iPhone apps, native apps downloaded over 35 million times. 17 apps per iPad already downloaded, “a great number.”
10:06 am 8,500 native iPad apps currently.
10:06 am iPad will be in 19 countries by the end of July.
10:06 am Applause from audience as video ends.
10:05 am Video shows news anchors reporting on iPad, people buying iPad in all kinds of different countries.
10:04 am Now showing video reel of various press coverage from all kinds of network news outlets across the world.
10:04 am iPad now in 10 countries.
10:04 am Over 2 million sold, 1 sold every 3 seconds.
10:04 am Cites an email he got about a guy agreeing the iPad is magical because it got a girl interested in him at a cafe.
10:03 am “It is magical.”
10:03 am iPad first, mentions how it is changing the web, email, photos, maps, etc. “A whole new way to interact with the internet, apps…”
10:03 am Steve giving a few updates to start with, beginning with iPad.
10:02 am Over 5,200 attendees here with over 120 sessions and hands on labs by over 1,000 Apple engineers at WWDC.
10:02 am WWDC fully packed, sold out in 8 days, people from over 50 countries here.
10:02 am Audience yells, “We love you Steve.” Steve responds, “Thanks… I think.”
10:01 am “It’s great to be here.”
10:01 am Steve wanders about stage wearing standard black turtleneck and blue jeans.
10:01 am Standing ovation.
10:01 am Massive applause as Steve Jobs takes the stage.
10:00 am Lights slowly fading just as “What a Wonderful World” ends.
10:00 am Massive applause as audience camera panned to four people holding up iPads with one letter on each of them spelling “WWDC”.
9:59 am Louis Armstrong’s “What a Wonderful World” just ramped up in volume, audience went silent.
9:56 am Music faded down, they’re welcoming everyone to WWDC and asking people to turn off cell phones, PDA’s.
9:55 am “Hi Mom!”, “AOL IS HIRING”, various flags, etc.
9:54 am Big screen camera now panning to different people in the audience holding up silly things on their iPads.
9:50 am A camera is panning around the audience showing a video feed of people fiddling with their iPads on the big screens.
9:49 am Looking around the audience, absolutely everyone either has an iPad or some kind of MacBook on their lap.
9:44 am Vast majority of people seem to be getting seated, few people still filing in to the hall.
9:40 am Everyone is filing in to the hall, various jazz music playing.
9:37 am Some last minute rumors trickling in suggesting Apple TV, unannounced iPhone OS 4 features (printing?)… we’ll find out soon enough.
9:28 am They are starting to let people in.
9:22 am The line is starting to move.
9:16 am Large crowd of people waiting in the hallway in Moscone West.
9:16 am Apple has setup their wall of app store icons across 30 Apple displays.
9:13 am Apple’s WWDC 2010 keynote about to start. We are providing live coverage.

It’s 10am and Steve Jobs has taken the stage at Apple’s World Wide Developers Conference in San Francisco, California. While the presentation is ostensibly targeted at programmers who write software for Apple devices, in reality it’s a thinly-veiled excuse for Jobs to offer an update on the company’s business and announce new products to the world. Live blog updates will appear below in reverse-chronological order. Refresh tJhis page for the latest updates.
10:56 – Camera is upgraded to 5 megapixels, with 5x digital zoom and the aforementioned “illuminated sensor” (don’t call it a flash — Apple hates Flash). Also records video in HD resolution. Flip cameras are in trouble.
10:50 – Internal accelerometer features are also upgraded to add a gyroscope to the mix. It’s a little wonky, but now the phone will sense movement on a six-axis basis. Pretty early stuff, we’ll see how developers (mainly game devs) take advantage of this.
10:48 – iPhone is now powered by Apple’s A4 chip. Battery is bigger, and Jobs promises 40% more talk time than before (great news). 32GB of storage standard (no upgrade vs. the 3GS). And support for 7.2Mbps networks… once AT&T supports it.
10:46 – As rumored, 960 x 640 pixels of resolution on the 3.5-inch display. That’s unheard of on a cell phone and actually approaches what most smaller laptops have. 78% of the pixels that the iPad has.
10:43 – Hiccups with the demo… blame the AT&T network. (That’s what I do!)
10:38 – The display is going to knock you out of your New Balances. With 326 pixels per inch, it has a better display than the human eye can even process (300 ppi, per Jobs). It’s called a “retina display.” Will have to have some hands on time to see exactly how much better it looks — and the existing iPhone screen looks pretty good as it is.
10:35 – All the rumors are true. The new phone has the thinner, squared-off design we’ve seen in the leaked photos of the device, redesigned buttons, a front-facing camera, a flash on the rear camera, a secondary microphone for noise cancellation, and improved antennas integrated right into the design. 26% thinner than the iPhone 3GS: The thinnest smartphone ever, according to Jobs.
10:33 – Now it’s time for the main event. iPhone. It’s real: the iPhone 4 (the official name) is as expected, with a new case design.
10:28 – Jobs is done with app demos. More statistics: 5 billion apps downloaded so far, with $1 billion paid to app developers. iPhone has (according to Jobs) a 28 percent market share vs. 9 percent for Android. (But Blackberry still has 35 percent.)
10:24 – Guitar Hero for the iPhone? Zzzz. We already have Rock Band for the iPhone, this doesn’t look that thrilling. “A new strumming mechanic” will make gameplay perfect. Not that excited.
10:20 – Zynga’s Farmville comes to the iPhone. The first Facebook app that I’m aware of to make the crossover from PC to phone. Now 70 million players can plant and harvest no matter where they are. “Farm anytime, anywhere!” That was grandpa’s motto, too. Arriving this month.
10:16 – Netflix, at long last, is coming to the iPhone. Reed Hastings, Netflix’s CEO, is out to give the demo. Looks a lot like the iPad application, letting you stream video and manage your queue on your iPhone. Pause a move on the iPad and it picks up where you left off on the iPhone. And — big news — it will work over the cell phone network as well as Wi-Fi. AT&T must be cringing already.
10:12 – Jobs is already into pumping up HTML5 and trashing Flash. Why, because apps cocded with “private APIs” … “break and crash.” With 225,000 apps available, that’s a problem.
10:09 – New iBooks feature will include a note-taking system that emulates Post-Its (looks very Apple-like), bookmarks, and native PDF viewing (see, Apple doesn’t hate everything that Adobe does). Updates should roll out this month.
10:07 – Now 200,000 iPhone apps available. Demos of iPad apps getting underway. 5 million books downloaded for the iPad so far (in a little over two months). Jobs say publishers are in love with the iPad already.
10:03 – Various updates about the conference (which starts today), with Jobs’ usual braggadocio about how big the event has become. Then on to the sales updates. The “magical” iPad of course (2 million units).
10:01 – Steve Jobs takes the stage right on time to a standing ovation.
This year (as it’s been in the last three), all eyes are on the iPhone, as a now infamous leak has all but confirmed that a new model iPhone – alternately dubbed the iPhone HD and the iPhone 4G – will be announced. Will all the leaked details come to pass as expected? And what else does Jobs have up his turtleneck sleeves for us to look out for in 2010?
I’ll be live blogging the announcements here as they emerge from Jobs’ lips. So stay tuned – the fun begins at 10 am PDT!
— Christopher Null is a technology writer for Yahoo! News

1. Topaz Green Residence – 22.575 euro

Ansamblul rezidenţial este situat în oraşul Bragadiru, pe strada Mărgelelor, iar cea mai ieftină locuinţă la cheie este o garsonieră cu o suprafaţă de 34 de mp şi care costă 21.500 de euro fără TVA de 5%, dacă se efectuează plata cash integrală. Preţul creşte dacă se achită un avans de 50% sau unul de 25%: 22.600 şi 23.900 de euro, tot fără TVA. În schimb, dacă clientul doreşte să cumpere garsoniera la gri, preţul este mai mic, de 18.600 de euro fără TVA. Cel mai ieftin apartament cu două camere, ce are o suprafaţă de 52 de mp costă 33.900 de euro fără TVA de 5%, tot la plata cash, iar un apartament cu trei camere costă 64.700 de euro.

Vizualizaţi Harta celor mai ieftine locuinte noi din Bucuresti pe o hartă mai mare

2. Family Residencia – 30.450 euro

Şi acest ansamblu rezidenţial se află tot în localitatea Bragadiru. Cel mai mic preţ al unei garsoniere, care are o suprafaţă de 39 de mp este de 30.450 de euro cu TVA inclus, pentru cei care achită cu banii jos. Preţul este mai mare dacă se achită un avans de 50%: 32.000 de euro fără TVA. Apartamentele cu două camere au preţuri ce variază de la 45.000 de euro la 75.000 de euro, iar un apartament cu trei camere costă 85.000 de euro.

3. Militari Residence – 37.760 euro

Situat în apropierea parcului comercial Militari, proiectul cuprinde 1.000 de locuinţe, iar cel mai mic preţ este de 37.760 de euro cu TVA inclus pentru o garsonieră de 36,6 mp. Un pic mai scumpă este o garsonieră de 40 de mp care costă 40.000 de euro, la fel cât o mansardă cu o suprafaţă de 50 de mp. Apartamentele cu două camere costă 53.000 şi 75.000 de euro în funcţie de suprafaţă. Cei cu dare de mână pot opta pentru un apartament cu patru camere, utilat şi mobilat, cu o suprafaţă de 126 de mp. Preţul este de 126.000 de euro.

4. Confort City – 39.500 euro

După ce au operat reduceri de preţuri, în proiectul fraţilor Negoiţă o garsonieră cu o suprafaţă totală de 47 de mp costă 41.500 de euro cu tot cu TVA de 5%. Apartamentele cu două camere care au o suprafaţă de 52 de mp costă 47.250 de euro cu TVA inclus, iar un apartament cu trei camere cu o suprafaţă totală de 122 de mp are un preţ de 77.700 de euro cu TVA inclus.

5. Style Residence – 40.000 de euro

Situat în apropiere de MIlitari Shopping Center, în proiect se mai găsesc de vânzare doar trei garsoniere care au suprafeţe de 40 de mp şi preţuri de 40.000 de euro cu tot cu TVA, iar apartamentele cu două camere costă 62.000 de euro cu tot cu TVA şi au suprafeţe de 62 de mp.

6. Brâncuşi Residence – 40.000 de euro

Un alt proiect, situat tot la marginea Bucureştiului este şi Brâncuşi Residence, unde mai este disponibilă doar o garsonieră de 40 de mp la un preţ de 40.000 de euro cu tot cu TVA. Dezvoltatorul mai are în construcţie şi alte două blocuri unde garsonierele costă 43.000 de euro cu TVA. Acestea vor fi livrate în două etape, la sfârşitul acestui an şi în primăvara lui 2010. Preţurile apartamentelor cu două camere pornesc de la 60.000 de euro şi pot ajunge până la 76.000 de euro, cu tot cu TVA.

7. Răsărit de Soare – 40.950 de euro

Construit în imediata apropiere a hypermarketului Auchan din Titan, în proiectul Rărăsit de Soare mai sunt disponibile spre vânzare 50 de garsoniere la un preţ de 40.950 de euro cu tot cu TVA. Apartamentele cu două camere au preţuri pornind de la 65.000 de euro fără TVA.

8. Scandinavia Residence – 41.000 euro

Lansat pe piaţă anul aceasta, proiectul cuprinde 420 de locuinţe şi este situat pe Şoseaua Alexandrei. O garsonieră costă 41.000 de euro cu TVA de 5% inclus, iar locul de parcare este gratuit. Locuinţele au o suprafaţă de 43 de mp utili inclusiv terasa. Preţurile apartamentelor de două camere pornesc de la 62.500 de euro, iar pentru cele cu trei camere, de la 87.000 de euro şi au o suprafaţă de 93 mp. Dezvoltatorii proiectului îşi propun ca cele şapte blocuri să fie finalizate la sfârşitul acestui an.

9. Vitan New Residence – 42.000 euro

Proiectul de 53 de apartamente se află în apropiere de centrul comercial Bucureşti Mall şi urmează a fi finalizat în luna decembrie a acestui an. Cea mai ieftină garsonieră costă 42.000 de euro, iar cea mai scumpă 46.200 de euro cu TVA inclus. Apartamentele cu două camere depăşesc suma de 76.000 de euro.

10. Primăvara Rezidenţial – 43.000 euro

Garsonierele mici din proiectul situat în Drumul Taberei – Prelungirea Ghencea, de 30 de mp şi cu o terasă de 6 m,p costă 43.000 de euro cu TVA inclus. Garsonierele de 32 de mp utili cu o terasă de 6 mp costă 47.000 de euro, iar apartamentele cu două camere care au 45 de mp costă 65.000 de euro cu TVA inclus.

Apple CEO Steve Jobs is at the D8 Conference this evening, participating in an opening session involving a sit-down interview with All Things Digital’s Kara Swisher. John Paczkowski is officially liveblogging tonight’s interview while Engadget and CNET are also offering live coverage, and we’ll be keeping track of any significant revelations coming out of the event. While Jobs is not expected to make any product announcements, the format will likely allow for some informal discussion and insight into Apple and Jobs that could prove interesting.

The opening session is just getting underway, with News Corp. CEO Rupert Murdoch currently giving some opening remarks before turning things over to Walt Mossberg and Kara Swisher.

Jobs’ Comments:
- On Apple’s market capitalization passing Microsoft’s: “It doesn’t matter very much. It’s not what’s important. It’s not what makes you come to work in the morning…It is a little surreal.”

- On his return to Apple in the ’90s: “Apple was about 90 days from going bankrupt. It was much worse than I thought back then. I expected all the good people had left, but I found many of them still there, and I asked them, “Why are you still here?” They said it was because they believed in Apple.”

- On the Adobe Flash controversy: “Apple doesn’t have the resources others have, and we have to choose which horses to ride. We try to ride those that are on the way up. If you choose wisely, you save yourself an enormous amount of work.” Points to the move to 3.5-inch floppies, the discontinuation of floppy drives, removal of serial and parallel ports, adoption of USB, removal of optical drive in MacBook Air. “Sometimes people call us crazy.”

“We didn’t start off to have a war with Flash. We made a technical decision. But it wasn’t until the iPad that Adobe raised a stink about it.” Jobs’ “Thoughts on Flash” was a response made only after Apple grew tired of Adobe trashing it in the press. “We have the courage of our convictions. We’re going to take the heat because we want to make the best products in the world for our customers. If we succeed they’ll buy them, and if we don’t they won’t. So far they’re liking the iPad…we’re selling one every three seconds.”

- On email correspondences: Refers to exchange with Gawker’s Ryan Tate…”He never identified himself as a journalist. I was up late and working and this guy starts sending me obnoxious emails… and I wanted to straighten this guy out. I’m just enough of a sucker… and he publishes it!”

- On the lost next-generation iPhone: “There’s an ongoing investigation, but I can tell you what I do know. To make a wireless product, you have to test it. You can’t just keep it in the lab. There’s a debate about whether it was left in a bar or stolen out of his bag, but the person who found it tried to sell it. It’s a great story…it’s got theft, buying stolen property, extortion. Probably sex in there somewhere…someone should make a movie out of this.

- On Foxconn suicides: “We’re all over this. We do one of the best jobs in any industry of understanding suppliers’ working conditions. Foxconn is not a sweatshop, it’s a factory. 13 suicides out of 400,000 workers this year is less than the U.S. rate of 11 per 100,000, but it’s still troubling. We’re trying to understand things right now and we have people over there.”

- On the future of Apple and “platform wars” with Microsoft, Google, Facebook, etc.: “I don’t see it. We never saw ourselves in a platform war with MSFT, and maybe that’s why we lost. We think about the competition, but we’re focused on building a better product.”

- On WebKit, particularly for mobile devices: “Almost every modern browser is based on it…Nokia, Palm, Android, RIM. We’ve created a real competitor to Internet Explorer. It’s #1 in mobile.”

- On Google: “They decided to compete with us. We didn’t go into the search business!” Not going to remove Google from the iPhone. “We want to create better products than them. If people like our products, we get to come to work for tomorrow. Just because we’re competing doesn’t mean we have to be rude.”

- On acquisition of Siri: “It’s an AI (artificial intelligence) company. We’re not going into the search business.”

- On AT&T’s network: “iPhone is the first phone where we separated the carrier from the hardware. They worry about the network, while we worry about the phone. They’re improving, but they do have some issues. Remember that they’re handling way more traffic than all other competitors combined.”

- On possible expansion to other U.S. carriers: “There might be advantages.” When asked if it might happen in the near future, he responds, “You know I can’t comment on that.” And getting back to AT&T specifically, “We changed the business model for phones, and AT&T took a big chance with us.”

- On tablets: “We did something similar to what we did with the iPhone. We started from scratch and threw out the existing paradigm of handwriting recognition.” Acknowledges that tablet project actually came before phone, but realized that phone was more important.

- On the iPad’s ability to save journalism: “The foundation of a free society is free press, and some of the newspapers are in real trouble. I don’t want to see us descend into a nation of bloggers. I’m all for anything that can help newspapers with new ways of expressing themselves and getting paid. We need editorial oversight now more than ever.” Jobs notes that iPad opens up way to offer much more than print or static webpages. But should charge less than print… “The biggest lesson Apple has learned is price it aggressively and go for volume.”

- On Apple’s entry into eBooks causing price increases: “The new structure allows pricing to be more sensitive to consumers and should allow prices to eventually go down.”

- On whether tablets will replace PCs: Compares to vehicles…”When we were an agrarian nation, all cars were trucks because that’s what you needed on the farms. But cars eventually became more prevalent is people moved to cities. PCs will be like trucks…they are still going to be around, but there is a transformation coming, and it will make some people uneasy. Is it the iPad? Who knows? Will it be next year or five years from now?”

- On the iPad: “People laugh at me because I describe the iPad as magical. We’ve stripped away what’s between you and the computer. We’re just scratching the surface with the kinds of apps that can be built.” Regarding the lack of a keyboard hindering content creation, “When I am going to write that 35-page analyst report I am going to want my bluetooth keyboard. That’s one percent of the time. These machines will grow to be able to more things…time takes care of lots of these things. Productivity apps, video editing, etc.”

- On flexible displays: “We don’t have the technology and it’s not on the horizon. A lot of people have tried and are continuing to try, but probably several years away still.”

- On control of the App Store ecosystem: “We have two platforms we support. One is completely open and uncontrolled and that is HTML 5. We support HTML 5. We have the best support for HTML 5 of anyone in the world. Then there’s the curated App Store platform. We’ve got a few rules (function as advertised, can’t crash, can’t use undocumented APIs), but we approve 95% of apps within a week…thousands per week.”

Regarding rejected political cartoon content, Jobs notes, “We had a rule that said you can’t defame people. By definition, they defame people. We didn’t think of that. That was an unintended consequence. We had actually changed the rule several months earlier, but made a mistake. We’re doing the best we can and fixing mistakes as fast as we can. But sometimes people lie and run to the press. We take it on the chin and don’t call them out.”

- On Jobs’ typical workday: “I have one of the best jobs in the world. I get to come in and work with some of the most brilliant people in the world. We play in the best sandbox. We’re structured like a start-up. We’re the biggest start-up on the planet. And we all meet once a week to discuss our business…and there’s tremendous teamwork at the top and that filters down to the other employees.

- On the next ten years: “You know, when this whole thing with Gizmodo happened, I got advice from people who said ‘you gotta just let it slide, you shouldn’t go after a journalist just because they bought stolen property and tried to extort you.’ And I thought deeply about this, and I concluded the worst thing that could happen is if we change our core values and let it slide. I can’t do that. I’d rather quit.”

“The company is a little more experienced and a little more beat up, but Apple is still the same company it was 5 or 10 years ago in terms of values. We’re still trying to build the best products. Nothing makes my day more than getting a random email from someone talking about how cool the iPad is. That’s what keeps me going. That’s what kept me going back then, and now, and will keep me going in the future.”

- On entering the ad business: “We want to help our developers make money. We’re not going to make much money on this. People’s behavior on phones is very different than on computers…less searching and more apps. So you put ads in the apps to help developers make money. Sure, someone else could do it, but they’re not. We can build it right into the OS.”

- On user privacy: “We take privacy very seriously.” Points to location-based apps having to call up iPhone OS panel to request permission to access data. “That’s one of the reasons we have the curated app store. A lot of the people in the Valley think we’re old fashioned about this. But we take it seriously.”

Q&A
- On whether he would change anything about his 2005 Stanford commencement speech: “Probably I would just turn up the volume on it. The last few years have reminded me that life is fragile.”

- On ad analytics controversy: “Some company called Flurry had data on devices that we were using on our campus — new devices. They were getting this info by getting developers to put software in their apps that sent info back to this company! So we went through the roof. It’s violating our privacy policies, and it’s pissing us off! So we said we’re only going to allow analytics that don’t give our device info — only for the purpose of advertising.” When pressed about legitimate uses of analytics data on device usage, Jobs noted that Apple would be willing to sit down with analytics firms, “but it’s not today”.

- On balance shifts in content: “The way we market movies is changing. It used to be TV advertising with trailers, but now it’s the Web. Content providers used to think their customers were movie theaters, record stores, etc. But they need to recognize that it’s the viewer and you need to let them watch whenever, wherever they want. It’s starting to happen in television, and even now in film.”

- On content syncing to the cloud: “We need to better on letting people share content amongst their own various devices.” When pressed on a timeline, Jobs noted, “We’re working on it.”

- On iPhone dropped calls: “Credible people tell me that things get worse before they get better as the carriers switch things around to make improvements. If you believe that, things should get a lot better soon. Should be better by end of summer. We’ll see.”

- On HDCP/content protection: “The content providers are afraid of a Napster repeat, and they set the rules. Apple tries to persuade, but if they can’t convince providers, they have to either accept the limitations or go without the content.”

- On vision for social gaming on iPhone OS: “Clearly iPhone plus iPod touch have created a new class of gaming. It’s a subset of casual gaming. But it’s surprising how good some of them are. They’re almost as good as console gaming in terms of graphics. Console games the software is $30 or $40 a game. It’s cheaper on iPhone, so the market has exploded.”

- On the future of television: “Subsidized set-top boxes have squashed innovation because no one wants to pay for separate boxes…ask TiVo, Roku, us, Google in a few months. The set-top box needs to be torn up and redesigned to get people things they way they want them. And there’s no go-to-market strategy for that. With the iPhone, and now the iPad, we could partner with carriers, but television is very balkanized…everything is local.

Romana

- Steve Jobs despre Flash pe iPad si iPhone:

“unele produse sunt bune, altele sunt rele. Daca piata ne va spune ca am luat o decizie gresita, vom face schimbari. Noi incercam sa facem produse bune. Daca ceva nu este foarte bun – renuntam. Ne vom asuma riscum sa facem cel mai bun produs din lume. Daca noi reusim – oamenii il vor cumpara. Si pot sa va spun ca lumea cam cumpara iPad”.

- Despre iPhone-ul pierdut intr-un bar:

“Ca sa ai un produs bun trebuie sa-l testezi in afara. Unul dintre angajatii nostri folosea un astfel de produs. Nu se stie daca l-a pierdut sau daca i-a fost furat. Persoana care l-a gasit a sunat Engadget si Gizmodo. Povestea e complicata si un procuror o analizeaza acum. Nu stim cum se va termina.”

- Despre sinuciderile de la Foxconn:

“Ne ocupam direct de analizarea situatiei de acolo. Foxconn e o fabrica bine dotata. Au cinematografe, restaurante. Sunt peste 400 mii angajati si rata sinuciderilor este sub cea din Statele Unite. Chiar si asa, este greu de acceptat.”

- Despre competitia cu Google:

“Noi am vrut sa facem un produs bun. Google a ales sa ne fie concurent. Chrome este bazat pe Webkit – un produs Apple, la fel ca si toate celelalte browsere moderne folosite de Nokia, Palm, Android sau RIM. Noi am creat un competitor adevarat pentru Internet Explorer. In spatiul mobile, webkit este acum numarul 1. Nu vom elimina produsele Google din iPhone

Nu suntem interesati sa intram pe piata . Altii o fac deja bine. Achizitia Siri nu are nicio legatura cu asta”.

- Despre iPhone si alte retele in USA:

“Ar putea fi avantaje daca iPhone ar merge in doua retele. Am gasit o cale sa vindem telefonul pe care noi vroiam sa-l vindem prin intermediul ATT. Pina acum totul a mers OK.”

- Despre iPad:

“Scrisul cu un input device pe o tableta era foarte greu. Noi am re-imaginat tableta si am urmat o cale opusa fata de ceea ce impusese Microsoft. Tableta lor se baza pe un PC – bateria era slaba, greutatea mare si avea un cursor pe ecran. Atunci cind renunti la Stylus, ai precizia degetului si nu mai poti sa folosesti un sistem de operare similar cu cel de pe computer. Trebuie sa faci totul de la zero.

Sistemul de operare pentru iPhone a fost, la inceput creat pe un tablet. Am venit cu ideea de a avea un display multi-touch pe care sa poti tasta. Am intrebat lumea si sase luni mai tarziu am primit acest display minunat. L-am oferit unui specialist in interfete. El a venit cu ideea pentru “inertial scrolling” si alte citeva. Atunci am zis . Asa ca am amanat tableta si ne-am apucat de telefon.

Cind eram o natie bazata pe agricultura, masinile noastre erau mai mult camioane. Odata ce omul s-a mutat spre oras a inceput sa-si schimbe si masina. PC-urile sunt ca si camioanele. Tot mai putini oameni vor avea nevoie de ele. Nu stim daca tranzitia catre un alt fel de device va dura un an sau cinci.

During tonight’s All Things D Interview with Steve Jobs, Walt Mossberg asked about Apple’s intentions of getting into the search space and possibly competing with Google.

Jobs was insistent that they aren’t going to search and that the Siri acquisition had nothing to do with search:
Steve: [Siri is] not a search company. They’re an AI company. We have no plans to go into the search business. We don’t care about it — other people do it well.

We profiled Siri when it was acquired by Apple. Siri was focused on personal assistant technology that serves to help users accomplish tasks.
Virtual Personal Assistants (VPAs) represent the next generation interaction paradigm for the Internet. In today’s paradigm, we follow links on search results. With a VPA, we interact by having a conversation. We tell the assistant what we want to do, and it applies multiple services and information sources to help accomplish our task. Like a real assistant, a VPA is personal; it uses information about an individual’s preferences and interaction history to help solve specific tasks, and it gets better with experience.

Steve: You know, when this whole thing with Gizmodo happened, I got advice from people who said ‘you gotta just let it slide, you shouldn’t go after a journalist just because they bought stolen property and tried to extort you.’ And I thought deeply about this, and I concluded the worst thing that could happen is if we change our core values and let it slide. I can’t do that. I’d rather quit