11:55 am Keynote is over!
11:55 am Audience standing up to leave.
11:55 am Steve walks off stage, music ramps up.
11:55 am “This is our new baby, I hope you love it as much as we do.”
11:54 am “I’m really proud of all you guys, awesome job.”
11:53 am Teams standing up one by one as Steve introduces them and audience claps.
11:53 am Steve thanks all of the teams who have worked for the last 18 months to work on the iPhone 4.
11:53 am “It’s the complete solution so all of us don’t have to be system integrators.”
11:52 am Standing in front of a slide with a street sign that is the intersection between technology and liberal arts.
11:51 am Video is over, Steve back on stage.
11:51 am “This is going to change everything all over again.”
11:50 am Screen is a custom glass, video shows it bending without breaking.
11:50 am Video shows really cool machining process of the iPhone 4 frame.
11:46 am Video is put together almost exactly like the iPad video that was released following its announcement.
11:46 am Various Apple execs talking about how awesome the iPhone 4 is, and going over all the features they talked about during the keynote.
11:45 am Now showing video summarizing all the features of the iPhone 4.
11:44 am iOS4 upgrades for iPhone 3GS, iPhone 3G (with not all features supported), and iPod touch (again with not all features and no first generation) for free on June 21st.
11:44 am Case just goes around the outside, back and front are open. Comes in multiple colors.
11:43 am New dock, Apple “bumper” case.
11:43 am Going over new accessories.
11:43 am iPhone 4 in 88 countries by end of September.
11:43 am Canada not in initial batch of countries that will get iPhone 4 on launch.
11:42 am iPhone lineup slides over, iPhone 3GS will be $99.
11:42 am On sale June 24th.
11:41 am Up to 6 months of early eligibility for an iPhone 4.
11:41 am AT&T is making an “incredibly generous” upgrade offer.
11:40 am Price with 2 year contract: $199 for 16GB model, $299 for 32GB model.
11:40 am Price and availability, comes in two colors white and black just like spy shots.
11:40 am “That is the iPhone 4. We think it’s the biggest leap we’ve taken since the original iPhone.”
11:39 am Based on many open standards, h.264, AAC, SIP, STUN, TURN, ICE, RTP, SRTP, Apple going to standards body tomorrow to make FaceTime an open industry standard.
11:39 am Steve going over the bullet points of FaceTime.
11:38 am Audience claps like crazy.
11:38 am People talking via sign language.
11:38 am Father watching kids on business trip, grandparents watching a graduation, two girls showing off what they’re wearing to each other. Guy in a locker room watching an ultrasound.
11:37 am Now showing a video of all the ways FaceTime can be used.11:36 am “Apple will ship tens of millions of FaceTime devices this year so there’s going to be a lot of people to talk to.”
11:36 am FaceTime WiFi only in 2010, “Need to work a little bit with the cellular providers.”
11:36 am Portrait and landscape mode is supported.
11:35 am Both front and rear camera can be used, switching is easy.
11:35 am All you have to do is make a phone call.
11:35 am No set up required.
11:35 am iPhone 4 to iPhone 4, anywhere there is WiFi.
11:35 am Apple calls this “FaceTime”.
11:34 am Call seemed to require WiFi, unclear if it works over 3G as well.
11:34 am Video and audio quality is great.
11:33 am Mentions how video calling is a dream, but it’s real now.
11:33 am Little lagged, Steve accuses people in audience of not turning off WiFi.
11:33 am Quality looks great.
11:33 am Showing video call with Jony Ive.
11:32 am Lights coming up in auditorium lining curtains on wall behind Steve.
11:31 am One more thing…
11:31 am Audience claps.
11:31 am “Those are the 8 things I wanted to share with you on iPhone 4.”
11:31 am Steve encouraging developers to give iAds a try.
11:30 am Apple expects to dominate 48% of second half of 2010 mobile advertising market after only 8 weeks of selling.
11:29 am $60m committed to second half of this year for iAds from advertisers.
11:29 am “How successful have we been selling iAds?”
11:29 am iAds enabled July 1st.
11:29 am iAd demo concludes, audience applause.
11:28 am Nissan will be giving away a car, and the contest is entered by using the iAd.
11:28 am iAds actually seem surprisingly cool.
11:27 am Can close at any time by tapping X in top left corner to resume whatever you were doing before.
11:27 am After video concludes, a little navigator shows up with the car over it that looks/works just like an iPhone app.
11:31 am Steve encouraging developers to give iAds a try.
11:30 am Apple expects to dominate 48% of second half of 2010 mobile advertising market after only 8 weeks of selling.
11:29 am $60m committed to second half of this year for iAds from advertisers.
11:29 am “How successful have we been selling iAds?”
11:29 am iAds enabled July 1st.
11:29 am iAd demo concludes, audience applause.
11:28 am Nissan will be giving away a car, and the contest is entered by using the iAd.
11:28 am iAds actually seem surprisingly cool.
11:27 am Can close at any time by tapping X in top left corner to resume whatever you were doing before.
11:27 am After video concludes, a little navigator shows up with the car over it that looks/works just like an iPhone app.
11:26 am All without leaving ad, loading browser, or anything else.
11:26 am Clicking ad loads a brief video to play.
11:26 am Animated just like a flash ad. When you tap on it, it fills the screen or you can hit a button in the top left to close the ad.
11:25 am Fully electric car going to be advertised via iAd.
11:25 am Showing Nissan ad now.
11:25 am Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Campbell’s Soup, Sears, JCPenny, Target, Best Buy, DirecTV, TBS, Disney and Geico all signed up for iAds.
11:23 am 60% of revenue goes to developers. Paid via iTunes connect just like apps.
11:23 am Built in to iOS4 – You can add them in an afternoon. “Just tell us where you want them.”
11:22 am iAds keep users in the app when tapped instead of closing the app, loading the browser, and taking you to a random web site.
11:22 am “Combines the motion of video with interactivity of the web.”
11:22 am Showing what iAds look like, look very similar to AdMob.
11:21 am Now going over iAds. Doing iAds for one simple reason: To help developers make free and low-cost apps for users.
11:21 am Over 150 million accounts with credit cards associated to them.
11:20 am Three stores on the iPhone: iTunes, iBooks, and App Store.
11:20 am “Pretty cool, huh?”
11:19 am Flips pages, animates very smooth.
11:19 am Goes back to library, switches to PDF’s.
11:19 am Shows how selection, highlighting, and adding notes works.
11:18 am Demonstrating iBooks now on the retina display of the iPhone.

11:17 am iBooks automatically, wirelessly, and for free will sync your place, bookmarks, and all your notes.
11:17 am Download the same book to all devices at no extra charge.
11:17 am Purchase and download a book.
11:16 am Across all 3 devices wirelessly you can:
11:16 am Also coming to iPod touch.
11:16 am iBook Store right on your iPhone.
11:16 am PDF in a mail message goes right to iBooks in your PDF shelf.
11:15 am iBooks coming to the iPhone with iOS4.
11:15 am “no one even comes close to this”
11:15 am 100 millionth iOS device will be sold this month.
11:14 am Gold master of iOS4 today.
11:14 am Adding Bing as a third search option. Google will remain the default still.
11:13 am iOS4 has multitasking, folders, retina display integration, enhancements to mail, camera and photo apps, much deeper enterprise integration and tons of new features
11:12 am Folders can be renamed and go in the dock.
11:12 am Going over features we’ve seen before: How to create a folder. Automatically names folder based on category of apps inside.
11:11 am Showing that you can control audio apps in multitasking bar by swiping left or right. showing unified inbox and threading in mail. Audience claps for both.
11:10 am The website loaded now that everyone has turned off wifi. amazing amout of a page viewable on high res screen.
11:09 am Quotes Larry Page: “… software running in the background, that just sort of exhausts the battery quickly”
11:08 am Going over multitasking now.
11:08 am 100 new user features
11:08 am iPhone OS is now iOS 4
11:05 am Telling everyone to shut laptops.
11:04 am Asking everyone to turn off WiFi to do the demos.
11:04 am Steve back on stage. 570 WiFi base stations in this room responsible for earlier demo failure.
11:03 am Buy it right on your phone for $4.99. Steve jokes, “If we approve it.”
11:03 am Audience clapping.
11:03 am Low light video also looks good.
11:02 am Macro video shots look amazing.
11:02 am Looks professionally done.
11:02 am Now showing movie recorded, edited, and rendered entirely on the phone.
11:02 am Can export to 360p, 520p, and 720p.
11:01 am Can easily switch themes, some use geolocation data to show where you are on a map.
11:01 am Just made a completed movie in only a few minutes.
11:01 am Music cam be added, comes with a few tracks but any music from iPod library can be used.
11:01 am Camera records geolocation in to video.
11:00 am Themes even look vaguely familiar.
11:00 am Again, works just like desktop iMovie on small screen.
11:00 am Showing titles and transitions now.
11:00 am Everything in the iMovie UI has awesome animations. Photos added automatically are Ken Burns effected.
10:59 am Pinching changes scale of timeline.
10:59 am Can record directly in to timeline or choose from clips and photos on device.
10:59 am Showing how iMovie works, workflow seems very similar to desktop iMovie on a small screen.
10:58 am 15 years ago he was working on Final Cut Pro, this year he’s working on iMovie for iPhone. Edit with themes, transitions, and titles.
10:58 am Randy Ubillos, Chief Architect of Video Applications on stage.
10:57 am iMovie for iPhone!
10:57 am “It’s pretty remarkable, but we’re going even further than that.”
10:57 am Record, edit, and share HD video right on your phone.
10:57 am LED flash can stay on during video recording.
10:57 am One-click sharing.
10:56 am Tap to focus video with built-in video editing.
10:56 am 720p at 30fps.
10:56 am Camera records HD video!
10:56 am “But that’s not all.”
10:55 am Quality is incredible.
10:55 am Showing photos taken with camera, look remarkable.
10:55 am 5x digital zoom in camera app and tap to focus with LED flash.
10:55 am 1.75 micron pixel size in sensor.
10:54 am Backside illuminated sensor.
10:54 am 5 megapixel camera.
10:54 am More concerned with better photos than megapixel statistics.
10:53 am Feature 5- New camera system.
10:53 am Steve can’t wait to see what developers do with it.
10:53 am Gyro joins 4 other sensors, accelerometer, compass, proximity and ambient light sensors.
10:52 am Jenga tower falls, audience claps.
10:52 am Steve about to lose at Jenga game demo.
10:52 am Rotation of 3D objects is unbelievably smooth.
10:52 am ZenBound will be amazing with this.
10:51 am Extremely impressive demo, audience going crazy.
10:51 am With Gyro enabled rotation is insanely better.
10:51 am Shows Jenga-looking game with accelerometers not moving when he rotates with gravity.
10:51 am Doing demo, makes joke about how it won’t require a network.
10:50 am New CoreMotion API’s for extremely precise location.
10:50 am Gyro + accelerometer = 6 axis motion sensing.
10:50 am 3 axis gyro for pitch roll and yaw.
10:50 am iPhone 4 has a Gyroscope.
10:49 am Feature 4-
10:49 am Dual mics, 802.11n.
10:49 am Capable of 7.2mbit down 5.8mbit up once carriers support that speed.
10:49 am 32GB of storage, quadband HSDPA/HSUPA
10:49 am IPhone 4 environmental report card being showed, is highly recyclable and has nothing nasty in it.
10:48 am Bigger battery plus A4 processor, 40% more talk time. 7 hours talk time. 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video. 40 hours of music. 300 hours of standby.
10:48 am Biggest component in iPhone is battery.
10:47 am A4 chip in iPhone is incredibly small.
10:47 am Designed by Apple’s own team, “wonderful to have in an iPhone.”
10:47 am iPhone 4 powered by Apple A4 chip.
10:47 am Feature 3-
10:46 am Steve thinks this will set the standard for the next 7 years.
10:46 am With higher resolution artwork, apps/games on Retina Display “look stunning.”
10:46 am Without developers doing any work.
10:45 am iPhone OS 4 – Apps automatically run full size but look even better because iPhone OS automatically renders text and controls in higher resolution.
10:45 am Retina Display has 78% of the pixels of an iPad right in the palm of your hand.
10:45 am “You can’t make an OLED display with this kind of resolution right now.”
10:44 am 326 ppi. 800:1 contrast ratio also 4x better than 3GS. Uses IPS technology for superb color and wide viewing angle.
10:44 am 3.5″ display, same size, 960×640.
10:44 am Steve concludes demo.
10:44 am Someone shouts, “Try Verizon.”
10:43 am Asks Scott for any suggestions.
10:43 am Steve apologizing again.
10:43 am iPhone 4 slowly barely loads NY Times.
10:43 am Difference is fairly amazing.
10:42 am Steve goes back to showing photos.
10:42 am iPhone 4 now on AT&T, all kinds of error messages about not being connected to the internet popping up on iPhone 4.
10:41 am Switching to backups.
10:41 am NY Times still not loading on iPhone 4.
10:41 am Steve asks everyone to get off WiFi to help him out, audience laughs.
10:41 am Loading slowly, “networks in here always unpredictable.”
10:40 am Loading up NY Times next.
10:40 am Zoomed in difference looking at home screen is remarkable. Apple had to get special projectors to show just how good this screen is.
10:39 am Firing up both phones.
10:39 am Doing a live demo now.
10:39 am Showing differences in photos now.
10:39 am Showing examples of the two screens. “Once you use a retina display you can’t go back.”
10:38 am 326 ppi “comfortably over” that limit.
10:38 am Text like “a fine printed book.”
10:38 am 300 ppi is limit of the human retina when held 10-12 inches away from the eye.
10:37 am “Never been a display like this on a phone.”
10:37 am Retina Display: 326 ppi.
10:37 am “Really really sharp text.”
10:36 am New display technology, dramatically increases pixel density. 4x as many in same amount of space.
10:36 am Retina Display.
10:36 am “This is a biggie.”
10:36 am Feature #2-
10:36 am “When you hold this in your hands, it’s unbelievable.”
10:35 am Uses stainless steel for strength, uses glass for optical quality and scratch resistance.
10:35 am Audience goes “Oooo…”
10:35 am One side is Bluetooth, WiFi, GPS, other is UMTS and GSM.
10:35 am Shows that the stainless steel band is the primary structure of the phone, “Brilliant engineering, uses band as part of Antenna system.”
10:34 am Three black seams.
10:34 am Pointing out weird line on side with volume buttons, steve says people have asked “WHat’s this?”
10:34 am Top has headphone jack, second mic for noise cancellation and sleep/wake button.
10:34 am Bottom has mic, 30 pin connector, and speaker.
10:33 am Going over external buttons, volume up and down, mute, front facing camera. Micro-sim tray, Camera with LED flash on back.
10:33 am “Thinnest smartphone on the planet.”
10:33 am 9.3mm thick, 24% thinner than current iPhone.
10:32 am “Really thin.”
10:32 am Glass on front and rear with stainless steel running around the side.
10:32 am “This is beyond a doubt the most precise things, one of the most beautiful things we’ve ever made.”
10:32 am “Believe me, you ain’t seen it.”
10:32 am All new design, “A lot of you have already seen this.”
10:31 am Well over 100 new features, not enough time for them all. Covering 8 today.
10:31 am “This is really hot.”
10:31 am iPhone 4.
10:31 am Audience goes wild.
10:31 am 2010- Biggest leap since original iPhone.
10:31 am 2009 – iPhone 3GS is twice as fast with other cool features.
10:30 am 2008 – iPhone 3G and the App Store.
10:30 am “It’s hard to remember what it was like before the iPhone.”
10:30 am 2007- iPhone re-invents the phone.
10:30 am “This may help you put things in to perspective.”
10:29 am US mobile browser usage for may, iPhone at 58%.
10:29 am Android at 9%.
10:29 am Q1 2010: iPhone has 28% of the US Market Share
10:28 am Steve mentions various marketing studies, says some of them are questionable.
10:28 am “Now I’d like to talk about the iPhone.”
10:28 am “Most vibrant app community on the planet.”
10:27 am “One of the greatest things we get to do.”
10:27 am Apple has paid out over $1 billion dollars to iPhone developers so far.
10:27 am Next stat is Steve’s favorite.
10:27 am Crossed 5 billion total downloads on the App Store last week.
10:26 am Steve back on stage.
10:26 am Apparently available today for $2.99?
10:26 am As you score points, you level up your “rock rank.”
10:25 am Gameplay trailer being shown, looks pretty cool.
10:25 am Aside from obvious tapping mechanics, new stumming mechanic utilizes multitouch display to “make the gameplay perfect.”
10:24 am Gameplay is similar to classic guitar hero.
10:24 am Comes with classic rock like Queen and Rolling Stones as well as new artists like Rise Against.
10:24 am New Guitar Hero shows 3D rockstars that are fully customizable.
10:23 am “Guitar Hero is a pop culture phenomenon.”
10:23 am Activision Senior VP Karthik Bala up next to talk about Guitar Hero.
10:23 am Coming by the end of June for the 1 year anniversary of the launch of Farmville.
10:22 am All Facebook friends can be accessed in Farmville for the iPhone as well as all the same social functionality found on Facebook.
10:22 am Showing how harvesting works on the iPhone, audience laughing still.
10:21 am Audience laughing and groaning.
10:21 am “Farm anytime, anywhere.”
10:21 am Client looks optimized well for the touch interface of the iPhone, comes with push notifications for when crops are completed.
10:20 am Showing different functionalities of the Farmville client.
10:20 am Farmville client for iPhone being demonstrated, showing same farm that is played on Facebook.
10:20 am Farmville has grown to over 70 million monthly active users.
10:19 am More people play Zynga games than watch the season finales of Lost and 24.
10:19 am Farmville is their most popular game, finally coming to the “most popular mobile gaming platform in the world.”
10:19 am Introducing “farming for the iPhone.”
10:19 am Mark Pincus, CEO of Zynga takes the stage.
10:18 am Zynga up next.
10:18 am Does not specifically mention 3G compatibility.
10:18 am http adaptive bitrate technology utilized in Netflix app to seamlessly switch between networks “even on the go.”
10:18 am Showing how well search works on the Netflix iPhone app.
10:17 am Also mentions how the iPhone app shows all the Netflix.com functionality, instant queue, recommendations, etc.
10:17 am Discusses how a film can be stopped on any device and resumed on any device.
10:17 am Netflix being demonstrated.
10:16 am Netflix for iPhone coming this summer.
10:16 am Hastings: “Tremendous success” talking about iPad version. Top 10 most downloaded apps.
10:16 am (Netflix CEO)
10:15 am Reed Hastings coming on stage to discuss Netflix on the iPhone.
10:15 am Three new apps being shown from entertainment category.
10:15 am Released on the iPhone of last year, 10 million downloads since then. Did $600 million in volume in first year and they expect $1.5-2 billion this year.
10:15 am Highlights Ebay app.
10:14 am Emphasizes again that 95% are approved within 7 days.
10:14 am 3: They crash.
10:14 am “Developers who use private API’s know exactly what they’re doing.”
10:14 am Doesn’t allow private API’s because they’re not guaranteed and apps that use them will break if the iPhone OS is updated.
10:14 am 2. Use of private API’s.
10:13 am 1: Doesn’t function or do what the developer says it does.
10:13 am Three top reasons why Apple rejects the other 5%.
10:13 am 95% approved within 7 days.
10:13 am Often submitted in up to 30 different languages.
10:13 am 15,000 apps submitted per week.
10:12 am Cites over 225,000 apps currently on App Store.
10:12 am Second platform is App Store, “curated platform.”
10:12 am Apple’s browsers in the lead with supporting HTML5 standard. “Behind this 100%” – Anyone can write HTML5 apps and have them on iPod touch, iPhone, iPad, and the Mac.
10:12 am Steve emphasizes Apple supports two platforms: HTML5, a fully open uncontrolled platform forged by widely respected standards bodies.
10:11 am Next, Steve moves on to the App Store.
10:11 am Enhancements will be out later this month.
10:11 am Navigation of PDF’s works just like regular iBooks.
10:10 am Selector on top left side of iBooks app, selecting PDF’s brings up new book shelf for PDF.
10:10 am Massive applause from audience.
10:10 am Biggest request fulfilled, ability to view and read PDF’s inside of iBooks.
10:10 am Bookmark looks like little red ribbon, also shows in table of contents.
10:10 am New control in upper right to add bookmarks.
10:09 am iBooks enhancements include in-line notes that look like post it notes.
10:09 am In just 8 weeks, expected to increase as more iPads are shipped.
10:09 am 5 of the 6 biggest publisher in the US say share of eBooks on iBook Store is now 22%.
10:09 am 2.5 books per iPad, “Terrific.”
10:08 am In first 65 days, users have downloaded over 5 million books.
10:08 am Steve going over current features.
10:08 am iBooks being updated.
10:08 am Audience laughs.
10:08 am Developer of iPad app The Elements earned more on first day than 5 years of google ads on periodictable.com
10:07 am Mentions “tremendous interest from publishers of all kinds” when showing newspaper apps.
10:07 am Now showing games, Iron Man, Avatar, Fieldrunners.
10:07 am Steve is now going through some of the latest apps such as Pulse, WebMD, Gowalla, Ebay, along with education apps.
10:06 am Along with the 200,000 iPhone apps, native apps downloaded over 35 million times. 17 apps per iPad already downloaded, “a great number.”
10:06 am 8,500 native iPad apps currently.
10:06 am iPad will be in 19 countries by the end of July.
10:06 am Applause from audience as video ends.
10:05 am Video shows news anchors reporting on iPad, people buying iPad in all kinds of different countries.
10:04 am Now showing video reel of various press coverage from all kinds of network news outlets across the world.
10:04 am iPad now in 10 countries.
10:04 am Over 2 million sold, 1 sold every 3 seconds.
10:04 am Cites an email he got about a guy agreeing the iPad is magical because it got a girl interested in him at a cafe.
10:03 am “It is magical.”
10:03 am iPad first, mentions how it is changing the web, email, photos, maps, etc. “A whole new way to interact with the internet, apps…”
10:03 am Steve giving a few updates to start with, beginning with iPad.
10:02 am Over 5,200 attendees here with over 120 sessions and hands on labs by over 1,000 Apple engineers at WWDC.
10:02 am WWDC fully packed, sold out in 8 days, people from over 50 countries here.
10:02 am Audience yells, “We love you Steve.” Steve responds, “Thanks… I think.”
10:01 am “It’s great to be here.”
10:01 am Steve wanders about stage wearing standard black turtleneck and blue jeans.
10:01 am Standing ovation.
10:01 am Massive applause as Steve Jobs takes the stage.
10:00 am Lights slowly fading just as “What a Wonderful World” ends.
10:00 am Massive applause as audience camera panned to four people holding up iPads with one letter on each of them spelling “WWDC”.
9:59 am Louis Armstrong’s “What a Wonderful World” just ramped up in volume, audience went silent.
9:56 am Music faded down, they’re welcoming everyone to WWDC and asking people to turn off cell phones, PDA’s.
9:55 am “Hi Mom!”, “AOL IS HIRING”, various flags, etc.
9:54 am Big screen camera now panning to different people in the audience holding up silly things on their iPads.
9:50 am A camera is panning around the audience showing a video feed of people fiddling with their iPads on the big screens.
9:49 am Looking around the audience, absolutely everyone either has an iPad or some kind of MacBook on their lap.
9:44 am Vast majority of people seem to be getting seated, few people still filing in to the hall.
9:40 am Everyone is filing in to the hall, various jazz music playing.
9:37 am Some last minute rumors trickling in suggesting Apple TV, unannounced iPhone OS 4 features (printing?)… we’ll find out soon enough.
9:28 am They are starting to let people in.
9:22 am The line is starting to move.
9:16 am Large crowd of people waiting in the hallway in Moscone West.
9:16 am Apple has setup their wall of app store icons across 30 Apple displays.
9:13 am Apple’s WWDC 2010 keynote about to start. We are providing live coverage.